Marketers are Paid for Insights” Says IIM-B Professor YLR Moorthi – But What Kind of Insights Will Get You Hired in 2025?
When Professor YLR Moorthi of IIM-Bangalore remarked on a podcast, Two by Two by The Ken, that “Marketers are paid for insights,” it struck a chord with us. What exactly are these insights, and why are they so valuable? As we step into 2025, it’s worth exploring the marketing landscape through the lens of someone …