In today’s world, advertising uses every possible media to get its message through.
Advertising is a marketing tactic involving paying for space to promote a product, service, or cause.It is a global and diverse industry in which the clients (producers),cultivate their brands, image or messages through different medium platforms.
It does this via television, print (newspapers, magazines, journals etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, colours, sounds, visuals and even people (endorsements).
A company that needs to advertise itself and/or its products hires an advertising agency. This industry consists of those companies and agencies which create ads, and the media to carry those ads. It is closely connected to people like copy editors, visualizers,brand managers,researchers,creative heads and designers who take it the last mile to the customer or receiver.
Where to advertise
Traditional advertising outlets include newspapers, magazines, TV and radio stations. Today, however, advertisements are placed nearly everywhere and anywhere, including:
- Roadside billboards
- Sides of buildings
- Websites
- Electronic newsletters
- Print newsletters
- Inside bills
- Product packaging
- Restaurant placemats
- Event bulletins
- Store windows
- The sides of cars and trucks
- Subway car walls
- Airport kiosks
- Sporting arenas
- YouTube videos
Types Of Advertisements
Advertisements can be categorised into five different types :-
Print Advertising
Print advertisement is a mass advertisement strategy that uses hard copy printed mediums like newspapers, magazines, brochures, flyers, etc., to communicate the advertisement message to the customers.
It is one of the oldest advertisement types that majorly target and cater to a literate audience.
Broadcast Advertisements
Broadcasts are mass marketing tools that use mediums like TV and radio to spread the advertising message to a wider audience.These ads rely more on visual communication and hence can target everyone with access to such mediums irrespective of their literacy level.
Outdoor Advertisements
Outdoor advertisements or out-of-home advertisements. These are ads that reach customers out of their homes. They use mediums like billboards, buses, taxis, or street elements.Outdoor advertisements can be digital or traditional, but all of them are targeted to a geographically oriented target audience.
Digital Advertisements
Digital advertisements are technology-powered advertisements that use online or digital paid channels to communicate the marketing message to the target audience. Such ads appear online or on digital channels like websites, search engines, social media platforms, mobile apps, and other digital channels.
Product Or Brand Integration
It involves brand or product placement in entertainment media like TV shows, OTT series, YouTube videos, etc., where the brand is interwoven within the script without looking salesy.Instead of being interruptive advertisements, these ads form the script or a part of the entertainment media and communicate the message in a better-scripted manner.